IT Marketing

Menno Verschuur IT Marketing

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Menno Evert Verschuur
Bali, Indonesia
Amsterdam, The Netherlands

Channel Management – Product Development – Bid Management

Results oriented commercial engineer with extensive sales and marketing experience in the Corporate and Wholesale ICT market. Team player with strong analytical skills. Comfortable in operating in a cross-functional and highly dynamic organization. Experienced in creating winning solutions in multi-disciplinary bid teams. International background and orientation. Fluent in Dutch and English.

Additional capabilities in:

• Business Planning • Change Management • International tourism & hospitality

Career Accomplishments

–  Improved business management with several portfolio forecasting & analysis models.
– Increased ease of sale and lowered business risks with a cross-company simplified and flexible customer contract framework.
– Business development in underdeveloped Sales Channels, including telemarketing and training, resulting in lead generation for 5 million Euro in additional contract value.
–  Creation of 4% average additional EBITDA in customer bids in which I acted as Consultant.
– Product commercial lead in major Customer opportunities, realizing sales results exceeding 100 million Euro revenues per contract.
– Successful development and launch of Next Generation network services, resulting in a tenfold increase of annual product revenues over a three-year period.

Professional Experience

Dive professional Worldwide, July 2013 – Current

Infinity Expedition –  South Pacfic & SE-Asia.
The Dive Centre – The Big Fish –  Rarotonga, Cook Islands.
Divine Diving –  Komodo, Indonesia.
VIP DivingBonaire, Caribbean Netherlands.
Utila Dive Center Utila, Honduras.
PADI Dive Instructor
SCUBA diving instructor and guide at various highly rated dive centers and an expedition sailing vessel. Further responsibilities in marketing & sales, Cruise Director and as sailing crew.

Koninklijke KPN N.V.The Hague, The Netherlands, August 2001 – December 2012

Senior Product & Marketing Manager Cloud Services, KPN International (July 2010 – December 2012)
– Development of the International Cloud Infrastructure services, consisting of Datacenter, Security and Network products. Revenues of 8 million Euro and 25% growth realized annually.
– Activities include: creating Sales Channels focus with training, workshops and Customer targeting; product quality improvements in processes and systems.
– Maintain marketing and business development relations with external parties, such as industry analysts and technology partners.

Channel Manager, KPN International (September 2008 – June 2010)
– Distribution management of KPN International portfolio in KPN’s Dutch Sales Channels, with an annual revenue target exceeding 100 million Euro.
– Managing the relationship with the Sales Channels, involving Funnel management, support in customer bids, campaigns, Sales communication and training.

Senior Consultant, KPN Sales (November 2006 – August 2008)
– Management and Sales Consultant for (pre) sales activities for enterprises in top 500 – 3000 segment.
– Acting in customer bids with individual contract values exceeding 2 million Euro.
– Consultant to the Management Team, focused on defining and improving (pre) sales and organizational processes and reporting structure.
– Responsible for optimizing overall P&L on customer level for KPN Data & Voice portfolio

Product Manager, Network Services (March 2004 –October 2006)
– Product management (P&L responsibility) for innovative (Ethernet VPN) network services with annual revenues of 50 million Euro in the Corporate and Wholesale market segments.
– Activities include: financial management of portfolio; product development following NPD methodology; Sales Channels and Customer workshops.
– Development of Next Generation Network services, realizing annual doubling of revenues.
– Product commercial lead in multi-disciplinary Bid teams for major Customer opportunities. Junior

Junior Product Manager, Transmission Services (September 2001 – February 2004)
– Product management (P&L responsibility) for traditional (SDH) and DSL network services with annual revenues of 40 million Euro in Corporate and Wholesale market segments.
– Responsible for negotiations and management of Datacenter purchasing contracts with a value of 0.3 million Euro annually.

Billiton Maatschappij Suriname N.V. – Onverdacht, Suriname, June 1999 – August 1999
Ruhrkohle Bergbau A.G. – Westerholt, Germany, June 1997 – August 1997


Utila Dive Center, Utila, Honduras
PADI Divemaster, PADI Master Scuba Diver Trainer, IAHD Dive Pro.

1992 – 2001
Delft University of Technology, Delft, The Netherlands.
Faculty of Applied Earth Sciences (formerly Mining Engineering) M.Sc. Raw Materials Technology

1999 – 2000
Queen’s University at Kingston, Ontario, Canada.
Department of Mining Engineering. Elective subject: Aerospace Engineering.

2001 – 2012
ITIL v3 Foundation, PRINCE2 Foundation, NIMA-B Business Marketing. Various KPN courses, including financial, regulatory and several Management Development training programs.


Travel, SCUBA diving, Audio/Video, gadgets, cars, aviation, wristwatches, alpine skiing.